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Tag Archives: Cold Calling

The wrong strategy, the wrong way: cold-calling your way to marketing, technical and business failure

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Do you think cold-calling still works? Trying to sell random stuff to random people on the phone is not exactly the most unobtrusive, effective or sophisticated strategy. It’s the kind of thing I would expect and advise especially technology companies to stay away from, for a number of reasons. This is an account of the […]

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