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Tag Archives: Marketing

Personal Data from the Source: How and Why Consumers and Marketers Can Connect

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We saw in the previous posts a couple of examples of online marketing gone wrong. The common thread for these examples, and others like them, is the desire marketers have to reach out to new audiences – which is perfectly normal. But in many cases what they are doing is using a new medium – […]

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Online Marketing and Data Protection: Dos, Don’ts, and a hint for a way forward

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We have seen how marketing campaigns can backfire when common sense and CRM – MDM are missing from the mix. To err is human of course, so we should be forgiving both as IT professionals and as consumers, provided that we see tangible recognition of errors and a commitment to make amends. In this post, […]

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The wrong strategy, the wrong way: cold-calling your way to marketing, technical and business failure

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Do you think cold-calling still works? Trying to sell random stuff to random people on the phone is not exactly the most unobtrusive, effective or sophisticated strategy. It’s the kind of thing I would expect and advise especially technology companies to stay away from, for a number of reasons. This is an account of the […]

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