Euclid Analytics: Applying data science to human behavior
As its namesake did for mathematics, Euclid Analytics aims to deal with physical world analytics in a formal and systematic way. Here’s a look at EA’s latest product.
Euclid Analytics (EA) is nowhere near as old as its namesake, the ancient Greek mathematician who applied the deductive principles of logic to geometry, deriving theorems from clearly defined axioms. EA does go way back by means of association though, as it was founded in 2010 by Will Smith, whose grandfather was the driving force behind the modern-day shopping mall.
EA is looking to create its own treatise by offering a product line that deals with physical world analytics in a formal and systematic way, much like what Euclid did for mathematics with his Elements treatise. EA applies data science principles and logic about how people behave in the physical world to derive actionable insights for their customers.
Physical world customer analytics have traditionally been pretty simple and binary: they basically count the number of people in stores, as well as transaction data. EA set out to go beyond this by introducing Euclid Insight and Euclid Connect, aiming at customer analytics and retention, respectively.
Although this product line made for a compelling offering for brick-and-mortar shops, it was missing one crucial piece of the puzzle: a solution for good old people counting. Now EA sets out to become and end-to-end solution provider, by introducing Euclid Traffic. Traffic promises to help users measure visitor count across locations, staff locations more effectively based on weekly, daily, and hourly flow and evaluate the impact of marketing campaigns on traffic.