Want to boost customer engagement? Invest in data integration, metadata, data governance, says Informatica

What does a Data Hub Reference Architecture have to do with Customer Engagement? A lot, according to Informatica, who wants to complement Adobe, Microsoft, and SAP, in their Open Data Initiative. The big question, however, is whether this has legs.
You may have heard about the Open Data Initiative. It’s a collaboration between Adobe, Microsoft, and SAP, with the aim of facilitating data to be exchanged and enriched across systems, making it a renewable resource that flows into intelligent applications.
This may sound quite generic, but as a few people have pointed out, it really is all about customer data. The idea is that data will, one day, be stored centrally and be able to flow smoothly between different systems run by each of these software giants.
Today Informatica is unveiling what it calls the industry’s first Data Hub Reference Architecture for Customer Engagement. ZDNet had a chat with Anil Chakravarthy, Informatica CEO, in order to figure out what this is about. Hint: think Open Data Initiative.