How do you bring Hadoop to the AI, hybrid, and multi cloud era, making it so easy to use and reliable that it’s boring? How do you build a sustainable business doing that, while switching to a 100-percent open source model? The new Cloudera raises more questions than it offers answers at this point

Hadoop is the operating system for big data in the enterprise. So when Cloudera and Hortonworks, the two leading Hadoop distributions and vendors, merged, that was big news in and by itself. Last week’s DataWorks Summit Europe was the first big public event for the new Cloudera after the merger, and it sure was not short of interesting news, both on the technology and the business front.

First off, in case you’re wondering, it’s all Cloudera from now on. That’s the name the new company will go by, and there’s a new-ish logo and branding to go with this too. DataWorks historically was a Hortonworks event, and a few people noted they will miss those Hadoop elephants.

If anecdotal evidence is anything to go by, however, keeping Cloudera as the new name may be a good choice business-wise: In a quick poll we did with people beyond the Hadoop scene, more of them seemed to be familiar with Cloudera as a brand than Hortonworks.

Now, there are many aspects in every merger, and many hard decisions to be made. The brand name decision may have been made in favor of Cloudera, but if you think that means Cloudera has set the tone in the new company, well, maybe not so fast.

Read the full article on ZDNet