The wrong strategy, the wrong way: cold-calling your way to marketing, technical and business failure

Do you think cold-calling still works? Trying to sell random stuff to random people on the phone is not exactly the most unobtrusive, effective or sophisticated strategy. It’s the kind of thing I would expect and advise especially technology companies to stay away from, for a number of reasons. This is an account of the […]

Read More →

Twitter doesn’t like me, but it’s nothing personal: stock plunges, engagement, and walled gardens

I’m a very late joiner on Twitter. Even though as an analyst being active on Twitter is something that has come to be part and parcel of the job, i used to joke about my “no Twitter by Design” strategy. I had my reasons, some having to do with me, some with Twitter itself. Now […]

Read More →