Keep on Uberin the free world

Keep on Uberin the free world

Uber is still operating in London, in you case you did not notice. Uber will continue to do so while a legal appeal process that could take a year lasts. What’s more, the fire-fighting statements and apologetic tone adopted by newly appointed Uber top management seem to appease some, including London’s mayor.

But to focus on Uber’s misconduct and ethics, to lay personal blame and to seek and accept apologies and promises is to miss the point entirely. Uber, and organizations like Uber, are neither good nor bad – they are signs of the time. Even if Uber was ran by Sadiq Khan himself, it would still have the same defining qualities and effects.

Uber is efficient and self centered, and this is a combination that’s wreaking havoc on the social fabric. Its efficiency is based on optimized and evolving algorithms, clever marketing and big data. Its self centered nature is inevitable, as it has no one to answer to except its shareholders.

Uber may be revolutionary, but not for the reasons you think. A future in which car ownership is obsolete and you can be picked up in no time and driven safely and efficiently to your destination for cheap is something many people would stand behind. Except there won’t be drivers in those cars, and it will be up to Uber to run things as it sees fit.

It’s clear that the combination of big data, processing power and algorithms can progressively automate every task to the point of making it more efficient than what humans are able to achieve. Driving and dispatching is no exception, and that’s what Uber and its ilk are doing.

But that’s only part of the reason why Uber is displacing traditional taxis. The other part is Uber’s employment model. Instead of employing full time, properly trained drivers, Uber will employ just about anyone with a car and willing to spend hours behind the wheel.

These people will be precarious workers with minimum rights and income, be manipulated to stay on the road as long as needed, and be disposed of when self driving technology and legislation are in place – which should not be too long.

In the meanwhile, Uber can sit back and watch the divide and conquer strategy that has played out so well throughout time work in its favor. Uber drivers operating as an army of low-paid disposable contractors before the algorithms take over completely are inadvertently helping dispose of everyone else’s rights and livelihoods as well.

So it’s freelancers versus full time employees, and now Uber sympathizers versus the people and regulators. Uber sympathizers who have signed an Uber petition to keep it in the streets of London are closing the one million mark, citing safety and loss of jobs. Many would probably cite innovation and better service as well.

While these claims are not entirely unfounded, they are hollow. These jobs will be soon lost anyway, and there have been enough reported incidents to undermine security claims. But this brings us to the core of the issue: the emerging data driven monopolies.

Efficiency and safety are both based on a foundation of data. Data collected, processed and used by Uber to power its algorithms in complete opaqueness. By gaining market share, Uber is amassing ever more data, in a reinforcement loop that makes it harder and harder to compete against.

The fact that Uber ditches every notion of ethics and legality in the process, by doing things such as collecting data from user devices without consent even when the application is not running, using that data to drive analytics that determine pricing and using backdoors to spy on users and apps to evade control is just adding insult to injury.

You can expect data monopolies to operate similarly to good old monopolies, except more efficiently. Image: Anya Mooney

You can expect data monopolies to operate similarly to good old monopolies, except more efficiently. Image: Anya Mooney

But, should not the market self-regulate, and will there not be competition from other innovative companies? Let’s look at another part of the world for answers: Russia.

In Russia Uber was facing stiff competition from Yandex. Yandex is a Russia-based technology giant that dominates its home market in search, cloud services and ride hailing among other things.

Both companies have been using similar approaches to capture market share, resulting in driving prices down and owning a combined near 90% of the local market. Now Uber and Yandex Taxi have made a deal to work together, in essence forming a monopoly. What are the chances of anyone else, let alone independent drivers, competing in this landscape?

Greg Abovsky, Yandex CFO, responded to a request for comment by citing the deal is subject to approval by Russian regulators, and the argument is that since there is room for growth in the market this is not a monopoly.

Yandex is often called the Russian Google, and this does sound a bit like what Google would sound like if they said they are not a monopoly in search because more people will be searching online in the future.

First mover advantage in the big data and AI age will be tremendously important if left unchecked. There’s an interesting implication of this however. These technologies will make the market smarter and make it possible to plan and predict market forces so as to allow us to finally achieve a planned economy.

If you’re wondering where such a bold claim may be coming from, it’s none other than Jack Ma, the founder of another one in the league of giants: Alibaba. Companies of this caliber already dwarf governments in nearly every aspect, including their ability to gather and process data.

Some economists argue that the online platform monopolies resemble central planning institutions, so it would be more “legitimate and rational” for the state to become a “super-monopoly” platform.

This may sound scary and big-brother-ish. But before we get lost in the arguments in favor of one or the other monopoly, let’s think about the real issue: allegiance and control. Where does corporate allegiance lay, and how much control do we have over it? Then what about the state?

In a world that is increasingly becoming data-driven, reinventing algorithms and institutions seems like more than a realistic option – it seems inevitable. The real question is by whom, and for whom. If we want to be actors and citizens rather than users and consumers, it’s time we reinvented our collective identity and started taking control.

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