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Home / Social Media

Personal Data from the Source: How and Why Consumers and Marketers Can Connect

  • ganadiotis
  • Jun 02, 2014
  • Analysis, Data Governance, Decentralization, Socio-Technical
  • Facebook, Google, Marketing, Social Media
  • No comments yet
Personal Data from the Source: How and Why Consumers and Marketers Can Connect

We saw in the previous posts a couple of examples of online marketing gone wrong. The common thread for these examples, and others like them, is the desire marketers have to reach out to new audiences – which is perfectly normal. But in many cases what they are doing is using a new medium – […]

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