Personal Data from the Source: How and Why Consumers and Marketers Can Connect
We saw in the previous posts a couple of examples of online marketing gone wrong. The common thread for these examples, and others like them, is the desire marketers have to reach out to new audiences – which is perfectly normal. But in many cases what they are doing is using a new medium – […]
Read More →Online Marketing and Data Protection: Dos, Don’ts, and a hint for a way forward
We have seen how marketing campaigns can backfire when common sense and CRM – MDM are missing from the mix. To err is human of course, so we should be forgiving both as IT professionals and as consumers, provided that we see tangible recognition of errors and a commitment to make amends. In this post, […]
Read More →The wrong strategy, the wrong way: cold-calling your way to marketing, technical and business failure
Do you think cold-calling still works? Trying to sell random stuff to random people on the phone is not exactly the most unobtrusive, effective or sophisticated strategy. It’s the kind of thing I would expect and advise especially technology companies to stay away from, for a number of reasons. This is an account of the […]
Read More →Global and Mobile App Delivery in the Age of IT Consumerization. Part 3: Changes Going Forward and Analytics
In the 3rd and concluding part of this series of posts on Gigaom’s webinar on Global and Mobile App Delivery in the Age of IT Consumerization, sponsored by Akamai, the last items in the webinar agenda are covered: changes going forward and the impact on analytics and BI. The webinar (now available on Vimeo and […]
Read More →Global and Mobile App Delivery in the Age of IT Consumerization. Part 2: Impact and Delivery Enhancements
Picking up from where we left off on the topics discussed in Gigaom webinar titled Global and Mobile App Delivery in the Age of IT Consumerization, sponsored by Akamai, this week we cover the impact of consumerization, globalization, and mobility on application delivery and the prioritization of potential delivery enhancements. The webinar addressed the following […]
Read More →Global and Mobile App Delivery in the Age of IT Consumerization. Part 1: Application Delivery Landscape
Last week i had the chance to participate as a panelist in a Gigaom webinar titled Global and Mobile App Delivery in the Age of IT Consumerization, sponsored by Akamai. It was an interesting discussion, as it covered the topic from the points of view of the network and the data center, application development and […]
Read More →Structure Data and the Competitive Landscape
Structure Data 2014 was another excellent Gigaom event. To anyone who has ever been to one, this is no surprise. Here’s my pick of the most interesting sessions and related news. Intel and its Hadoop distribution strategy Strange as it may sound, Intel has its own Hadoop distribution. Or at least it did up to […]
Read More →Unlikely PaaS alliances, strange offerings, and variable gauges
Recently we’ve seen developments in PaaS offerings that may strike some as odd or surprising: first, RedHat offers Microsoft .Net and SQL Server as cloud services, and then Microsoft offers Oracle’s flagship database, WebLogic Server middleware and Java on its Azure platform as “license-included virtual machine images” in the Windows Azure Image Gallery. What’s this […]
Read More →On APIs, JSON, Linked Data, attitude and opportunities
I’ve been meaning to revisit some of the things i’ve been writing about and getting feedback on lately – APIs, the JSON vs. XML “non” debate and Linked Data. My focus was going to be on JSON-LD as the low-hanging fruit of Linked Data, and this week some news came out that gave me the […]
Read More →Data modeling for APIs. Part 4: Linked Data and SPARQL
In the 4th part of this series of posts we look at a different way of data modeling for APIs, one that is based on Linked Data standards. First, some background and terminology. The terms that define the associated technologies have been the subject of debate, as well as the technologies themselves. In essence, these […]
Read More →